Complete Definition of "Picture Sorts"

English

Noun
Picture Sorts

#(Advertising) a research tool used to deconstruct the audience�s visual experience of a television commercial.
#:Picture Sorts are the tools most useful to the ad team because it shows them, in pictures instead of words, what is and is not working in the ad.
#(Advertising) a research tool used to diagnose different strengths and weaknesses of the commercial via flow of attention|Flow of Attention, flow of emotion|Flow of Emotion, and flow of meaning|Flow of Meaning.

See also
w:advertising|advertising
w:Copy Testing|copy testing
flow of attention
flow of emotion
flow of meaning

Revision and Credits for"Picture Sorts"
Dictionary content provided from Wiktionary.org under the
GNU Free Documentation License
 
 

 Find:
  Words Starting With:
  Words Ending With:
  Words Containing:
  Words That Match:

 
 Translate Into:
  
Dutch   French   German
  
Italian   Spanish
    Show results per page.

Browse the Dictionary
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

   
Allwords Copyright 1998-2024 All rights reserved.